Academic Project - 2021
In 2021 during a school course called “Inspiration Lab,” we were tasked with creating a marketing campaign for the German brand GREENFORCE. This brand creates pea-protein-based powder mixes that are intended to act as a substitute for various meat products.
The project was completed in a group, and I had the pleasure of working alongside a talented group of creative women. We were tasked with coming up with a concept and campaign that would help GREENFORCE successfully penetrate the Belgian market.
We decided to portray well-known statues that are found across Belgium in combination with puns that referred to the unique pea-protein products. GREENFORCE’s slogan: Mix Good, Do Good was also incorporated into the campaign. We utilized the brand’s color palette, font, and visual elements for the final advertisements.